A client proposal for a newly registered non-profit and that works to educate, encourage and empower residents to shift towards a more sustainable, healthy and compassionate plant-based lifestyle. 

Issue: The previous logo was extremely basic and was created from a clip art image.

Audience: The focus is on organisations, communities and people who are interested in: animals, health and the planet while some keywords that might help are: compassion, kindness, and sustainable. 

Solution: Developed a moodboard with clients preferred colors, created a simple, elegant and holistic logo which captures the clients  mission/vision and who they are. The rich green and yellow of the logo complement the organizations sustainability mission and brand.